About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
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In our quest to the lightest bottle feasible, we took our eyesight to your workforce of qualified glassmakers. Checking out shapes and glassblowing strategies to minimise glass use with out compromising durability.
This new, light-weight bottle is really a point of exquisite splendor; but a lot more importantly, it demonstrates what is feasible With regards to lightweighting glass. We're going to carry on applying these learnings throughout our assortment, getting more progressive strides as we glance to the future of Scotch.”
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We hope that our discoveries may have a favourable effect throughout the wider business and assist uncover new possibilities for lighter, decreased carbon packaging alternate options.”
This new, light-weight bottle is actually a detail of exquisite attractiveness; but far more importantly, it demonstrates what is achievable In relation to lightweighting glass. We're going to keep on making use of these learnings across our selection, getting extra progressive strides as we look to the future of Scotch.”
Coupled with exterior glass makers, the brand rethought all areas of how the bottle is designed, built and transported: from hand-blowing the glass, to using a teardrop shape which, for The 1st time ever, meant reforming the iconic Johnnie Walker square bottle.
Certainly—this collectible edition is often ordered on the internet and delivered securely towards your door with signature confirmation.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is a glimpse into the way forward for sustainable luxury spirits packaging
Nonetheless, the technology won't but exist to roll out the Ultra bottle forever. Diageo hopes this will alter, and it has currently been granted a patent to carry on improvement.
Diageo has said the “Beforehand claimed ‘lightest weight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
Diageo has submitted filings to acquire its granted UK Patent No. GB2616831 B endorsed as licensable of suitable around the UKIPO patent sign up, and interested events are invited to request a standard royalty no cost, non-unique licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
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That process fell to Diageo’s world style and design director Jeremy Lindley. Power and security had been Lindley’s priorities, but purpose necessary to comply with variety. Just after Studying which the Normally strongest condition for here glass is definitely the teardrop—The form it Obviously assumes when liquid—Lindley and his workforce made a teardrop with sq. sides, inside of a nod to your common Johnnie Walker silhouette.
With our dedicated give attention to presenting lightness throughout every single style and design factor, we introduced a precise lattice stopper, a bamboo body in addition to a protective transportation box.